While some organizations have already been integrating digital communications tools into their outreach strategies for over a decade, others are just starting to see the impact that digital solutions can offer. Regardless of the experience level, digital communicators know that a critical part of any communication strategy is performance analysis.
This comprehensive report presents performance metrics collected from over 6,000 organizations and offers valuable insights into how transportation agencies are leveraging digital tools to reach broader audiences, gather feedback, share important information, and promote alternative modes of transportation.
Learn how your organization's metrics compare against the baseline data in these areas:
View the full report to gain a deeper understanding of how your agency can optimize its communication strategy and improve performance.
Learn how your organization's metrics compare against the baseline data in these areas:
- Device Usage
- Open Rate
- Click Rate
- Engagement Rate
- Subscription per Subscriber
- Overlay Impact
View the full report to gain a deeper understanding of how your agency can optimize its communication strategy and improve performance.
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